Tips on Protecting your Company’s Reputation

Thursday, January 24, 2013

A company, regardless of its size, with a tarnished reputation will surely suffer from plunging sales and a diminishing clientele. Nobody would want to purchase or get service from a company which people dislike or are saying bad things about. In today’s modern society where everything is instant, including the sharing of information is crucial and it is important for companies to protect their own reputation.
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A growing number of customers are searching online before they purchase or pay for anything. Online recommendations can promote your business while online complaints can put your company in a bad light.  People can complain on various platforms such as Twitter and Facebook and can discourage a lot of people from visiting your site. It is necessary for everyone to get information about reputation management.
How can one protect the company’s online reputation?

Be active on social media. The presence of social media has risen in the last few years and more people are noticing this now.  An online media presence, whether for a local business or a multinational company, is necessary in today’s society.  Do not make the mistake of treating social media as a one-way conversation.  You would not want to be one of the companies customers complain about for not paying attention to them or replying to their queries. Social media is a chance for discussion, so engage with your customers.
Engage in the conversation
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Do not ignore criticism or be hostile to it. Treat criticism as a chance for improvement. Yes, it is inevitable that you will get negative responses at times. No matter how great the temptation is, do not delete them. This will only upset people further. Understand what the customer is saying and evaluate your business or product and check of there is any way you can further improve it to make your customers happy.

Be mindful of your language. This is especially important when using Twitter. You only have 140 characters to express or convey your message so you have to be sure that you use these 140 characters well. Be brief but be concise and choose the appropriate words. If possible, have someone look at your message first and ask them what they think of it and compare if it matches with what you really want to say.

Ask for feedback. People who use your products or pay for your services will inevitably talk about it online with other people. More people today are relying on online reviews and it is actually a good thing to encourage them.  After all, word-of-mouth is the best advertising any business can have, and the best thing about it is you can get it for free. No need to pay a single shilling. Ask your customers to leave feedback on your site or on other people’s sites.

Building your brand and online reputation can feel like an uphill bottle but it is something which is worth investing your time and money in because it will bring about all the desired results for your business.


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